First Impressions of Home Show 2014 St. Louis
One of our HomeNav team members attended the Home & Garden Show for the first time this year. When she shared her reactions with me, I asked her to share them via our blog this week as I feel it provides some valuable insight for the home industry (and all of us) about the sometimes blurry line between education and marketing. We welcome your comments!
The rest is from our HomeNav team member
This was my first year at a Home and Garden show. I went with my boyfriend and we both came away from the show with the same opinion. We arrived early Sunday morning while the crowd was still sparse and as we walked around we noted something of a pattern with many of the home product and service representatives. The home show falls right before the best season for home buying. Like many other young couples, we are in the market to buy a home. Yet, we continually felt somewhat put aside by many of the vendor representatives. They did not provide us education, nor did they market to us. Instead, almost every vendor we walked past or talked to asked the same question, “Are you a homeowner?” When we would reply, “No, not yet but we are in the market for our first home.” They would usually give the same response, “Oh, well then come see us next year.” We were both very surprised by these responses.
As a young couple starting out, we will be looking for a starter home to fit our budget and are very open to buying a home that needs work, even a lot of it. Aren’t we the best group to reach out to? I saw many young couples there probably in the same boat – who just bought their first house or are in the market. Likely their house was going to need work and most will need help. Not only were there many companies who did not reach out to us as a market segment, but there were not many booths offering Do-It-Yourself information or just education. This type of information would be very helpful and would have offered an opportunity to gain us as lifelong customers. Since we are in our 20s, that’s many years of home related purchases.
We did see a few strictly informational booths. We especially enjoyed the Home Performance with Energy Star booth. We ran into Don Dieckmann who has guest blogged previously for HomeNav. He has provided education to not only homeowners, but buyers of all kinds on how to get the best out of your home remodel or improvement. The booth was very informative and easy to understand, showing different types of lighting, how to properly insulate, and much more. More of these types of booths would help me better understand the improvements I can make to our first home.
Want More Information?
For information and education on home improvements to green up your home, log in (or sign up) to HomeNav and check out the resources in the “Green Remodeling and Renovation” section. Good luck! If you have any other ideas for green remodeling and home improvements, we would love to hear about them.