Companies that pledge to be a force for good! That’s exactly what B Corporations do. Gail Garey, founder of Impact 360 Strategies, shares what B Corporations are, and how her love of the outdoors and her corporate background set the stage for her work with B Corporations.
Her mission is to guide and empower business professionals to accelerate environmentally friendly and socially responsible sustainable business practices that improve the bottom line and create positive social change.
Gail provides some tips to assist people in taking the right action. She also shares valuable information about the things that we all can do in our busy lives to make a positive change in the world.
Gail is the founder of Impact 360 Strategies. Her mission is to guide and empower business professionals to accelerate environmentally friendly and socially responsible sustainable business practices that improve the bottom line and create positive social change.
Gail has worked primarily in the corporate world. She left her corporate career a few years ago to pursue a career more aligned with her passion.
Nature is Gail’s therapy
Nature is her therapy, so Gail has always loved being outdoors. She loves running, going hiking with her dogs, and skiing cross-country in the winter. And, even though it can be a challenge because north-west Colorado gets a lot of snow, she also loves working in her garden.
Gail was hosting a video series
Gail interviewed Marla some time back, for a video series that she was hosting called Let’s Save the Planet, Easy Everyday Tips to Empower Yourself, and to Protect the Environment Now. And, out of that video series has emerged a bi-monthly email that Gail now sends out regularly, containing tips about the kinds of changes that we all can make, as individuals, to make a difference, and to live a more environmentally conscious life.
Some great work is being done
Gail points out that there is a lot of great work getting done by both individuals and companies in the environmental space right now, in terms of fighting climate change, doing research, and taking various actions.
Launching a consulting business
Gail is excited to launch her consulting business, Impact 360 Strategies. Impact 360 is a consulting firm that is going to guide and empower business professionals to accelerate environmentally and socially responsible, sustainable business practices that will improve their bottom line and create positive social change.
A strong tie
Our health and wellness are closely tied to that of the community in which we live, and also the rest of the world. Any action that is taken by any of us adds up and ultimately helps to change how things are in the world. So any small change you make can ultimately result in a big difference for the environment.
The state of our health is tied intrinsically to the health of the planet. So it is in our best interest to be aware of how the choices we make influence our immediate environment, and the whole world.
You can choose
There are many programs available that allow us to get to know what all the different companies are doing. That gives lets us choose who we want to align ourselves with and where we want to spend our money.
The B Corporation Movement
B Corporations all have a B Corporation certification. The reason why Gail loves the B Corporation movement is that it is the way that we, as consumers, can get to know the difference between a good company and one that does good marketing.
Growing people’s awareness of B Corporations
Part of what Gail’s consulting firm focuses on is increasing the awareness of people about the B Corporation movement and working with purpose-driven companies that want to become certified as B Corporations.
What a B Corporation is
B Corporation is the certification of a company.
B Corporations are companies that marry profits with purpose. They are committed to working for environmental and social benefits, as well as making a profit.
A rigorous, independent, third-party verification process with the non-profit entity, B Lab ensures that those companies meet the highest verified standards of social and environmental performance, legal accountability, and transparency. The successful companies get a logo to inform people that they are, indeed, B Corporations.
Links and resources:
B Corporation – A New Kind of Business That Balances Purpose and Profit
B The Change – The Stories of People Using Business as a Force for Good